BLOOM FW 20-21

BLOOM is a platform for launching young creators, promoted in a competition format alongside the Portugal Fashion event. The BLOOM Portugal Fashion platform breaks away from the traditional runway concept, offering new designers a more informal, urban, and multi-artistic setting for their shows. The goal is to convey a sense of something fresh, something emerging and growing, but also experimental, bold, and innovative.
The visual identity for this edition draws inspiration from the unique design of the runway itself—an immersive environment “wrapped” in latex, emphasizing its edgy and avant-garde atmosphere.

 

— Ecuador Poster Bienal 2020, Official Selection
— 4th Shenzhen International Poster Festival 2020, Official Selection
— Poster Fest 03, 2021, Official Selection
— 11th Poster Trienial Trnava 2022, Official Selection

Date

23 March, 2020

Portugal fashion bloom fw 20-21 event identity
Portugal fashion bloom fw 20-21 event identity
Portugal fashion bloom fw 20-21 event identity
Portugal fashion bloom fw 20-21 event editorial