BLOOM is a platform for launching young creators, promoted in a competition format alongside the Portugal Fashion event. “Bloom” means to blossom, flourish, shine, and prosper; it also conveys a sense of freshness and vitality.
In the national editions of Portugal Fashion, the BLOOM space embraces a performative approach—where clothing is showcased as a living installation, with garments on display while being worn. This space hosts not only fashion performances but also concerts, DJ sets, and artistic interventions. By blending various artistic expressions, BLOOM aims to promote creativity as a core value of contemporary culture across different fields, including the economic sector.
The bichromatic red-and-black visual identity enhances the immersive atmosphere, with a hypnotic, looping cascade of bold typography across all media, creating a striking and performative experience.

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