Collective for Design

“Collective for Design” brings together a set of outcomes and reflections on an innovative teaching and learning methodology, aiming to contribute to the preparation of art and design students for international job markets, placing the question of collectivity, locality, material origin, and sustainability at the center of reflection.
The graphic project seeks to create a contemporary editorial object with a high level of visual expression, pragmatism, and functionality in the articulation of the complex structure that guides the narrative. It is innovative in its graphic approach and in the rigorous management of color economy.
The chapters are organized into two sections: reports or reflections on the implemented methodology and scientific articles by different authors. These are visually translated into two distinct yet dialoguing registers, characterized by typographic, scalar, compositional, and rhythmic alternations.
Most chapters are characterized by multiple hierarchies of information, organized in compact and contiguous text columns, evoking an informal tone and a reading anchored at different levels. In a second phase, the scientific and analytical rigor of the articles is reflected through a spaced and paced text block, punctually interrupted by side notes or images and their respective captions, which expand into the generous margins of the chapter.
A typographic compromise is sought between ergonomic composition models and a contemporary and disruptive character. Throughout the pages, a balance is established between scientific and methodological rationality and an emotional and expressive plane, exemplified by the eight dividers preceding the chapters.
In terms of graphic production, it is an economically designed object, optimized in format and using two direct printing colors, with ergonomic qualities that provide ease of handling due to its proportion, weight, and volume. It also offers tactile quality through the careful choice of subtly textured materials without coating, which interact as desired with the exuberance of silver color.
As an editorial project specifically directed at national and international academic communities, the aim is to materialize an expressive pedagogical tool with transversal reach, allowing everyone to have an enriched reading experience.

 

— Communication Arts Typography Annual 2024, Award of Excellence

Date

24 January, 2023

Collective for Design
Collective for Design book
Collective for Design book
Collective for Design book